The Faculty of Tourism and Hospitality Management is organizing a Summer School called "DESTINATION MARKETING, EXPERIENCES AND CREATIVE STORYTELLING".

Summer school

 

As part of the summer school, the following programs will be conducted:

Tourist Destination Marketing

Course holder: Lorena Bašan, Ph.D., Full Professor
Duration: 
Highlights:
  • Characteristics and contemporary trends in the tourist destination market
  • Destination marketing management: a conceptual framework
  • A sustainable marketing concept in the tourist destination context
  • Destination attractiveness and tourist destination choice
  • Experience economy
  • Storytelling and creative interpretation
  • Tangible and intangible cultural heritage
  • Sustainable marketing communication

Francais Gastronomique

Course holder: Alenka Šulić Petrc, Ph.D., Lecturer
Duration: 
Highlights:
  • Present (through a PPT presentation) historical outlines of French gastronomy
  • Present (through a PPT presentation) Croatian gastronomic profile
  • Make attendants familiar with the most popular regional gastronomic heritage
  • Simulate a guiding tour both within the field and onsite classes
  • Final exam (written and oral)

Natural Attractions in Tourism

Course holder: Hrvoje Grofelnik, Ph.D., Assistant Professor
Duration: 
Highlights:
  • Natural resources
  • Recognition of natural tourist attractions
  • Template for valuing natural tourist attractions in tourism

Sports Management in Tourism

Course holder: Marko Perić, Ph.D., Full Professor
Duration: 
Highlights:
  • Sport & tourism
  • Sport events
  • Experience economy in sports tourism
  • Business models for sports tourism
  • Designing innovative sport tourism product

Croatia as a Tourist Destination

Course holder: Alenka Šuljić Petrc, Ph.D., Lecturer
Duration: 
Highlights:
  • Present (through a PPT presentation) any tourist destination by using Croatia as an example
  • Make attendants familiar with the most popular tourist regions and destinations with special emphasis on their cultural and historical heritage
  • Simulate a guiding tour both within the field and onsite classes
  • Oral final exam: guiding tour presenting the destination

International Enogastronomy

Course holder: Krešimir Mikinac, Ph.D., Assistant Professor
Duration: 
Highlights:
  • Present characteristics of european and world cuisines through their gastronomic offer
  • Get to know the characteristics and identity of croatian gastronomy and wine regions
  • Make attendants familiar with wine serving and wine tasting technique
  • Tips for pairing food &wine