Fakultet za menadžment u turizmu i ugostiteljstvu organizira Ljetnu školu pod nazivom „DESTINATION MARKETING, EXPERIENCES AND CREATIVE STORYTELLING“.

Ljetna škola

U sklopu ljetne škole provodit će se programi:

Tourist Destination Marketing

Voditeljica: prof. dr. sc. Lorena Bašan
Trajanje: 
Kratak sadržaj:
  • Characteristics and contemporary trends in the tourist destination market
  • Destination marketing management: a conceptual framework
  • A sustainable marketing concept in the tourist destination context
  • Destination attractiveness and tourist destination choice
  • Experience economy
  • Storytelling and creative interpretation
  • Tangible and intangible cultural heritage
  • Sustainable marketing communication

Francais Gastronomique

Voditeljica: dr.sc. Alenka Šulić Petrc
Trajanje: 
Kratak sadržaj:
  • Present (through a PPT presentation) historical outlines of French gastronomy
  • Present (through a PPT presentation) Croatian gastronomic profile
  • Make attendants familiar with the most popular regional gastronomic heritage
  • Simulate a guiding tour both within the field and onsite classes
  • Final exam (written and oral)

Natural Attractions in Tourism

Voditelj: doc. dr. sc. Hrvoje Grofelnik
Trajanje: 
Kratak sadržaj:
  • Natural resources
  • Recognition of natural tourist attractions
  • Template for valuing natural tourist attractions in tourism

Sports Management in Tourism

Voditelj: prof. dr. sc. Marko Perić
Trajanje:
Kratak sadržaj:
  • Sport & tourism
  • Sport events
  • Experience economy in sports tourism
  • Business models for sports tourism
  • Designing innovative sport tourism product

Croatia as a Tourist Destination

Voditeljica: dr. sc. Alenka Šuljić Petrc
Trajanje: 
Kratak sadržaj:
  • Present (through a PPT presentation) any tourist destination by using Croatia as an example
  • Make attendants familiar with the most popular tourist regions and destinations with special emphasis on their cultural and historical heritage
  • Simulate a guiding tour both within the field and onsite classes
  • Oral final exam: guiding tour presenting the destination

International Enogastronomy

Voditelj: doc. dr. sc. Krešimir Mikinac
Trajanje: 
Kratak sadržaj:
  • Present characteristics of european and world cuisines through their gastronomic offer
  • Get to know the characteristics and identity of croatian gastronomy and wine regions
  • Make attendants familiar with wine serving and wine tasting technique
  • Tips for pairing food &wine