Društvene znanosti / Ekonomija/Ekonomika poduzetništva

Interdisciplinarno istraživanje se usmjerava na temu zvuka i muzike kao bitnih elemenata turističke ponude, ali i promocije u cilju razvoja, prepoznatljivosti i brendiranja destinacije. Teorijske determinante se temelje na multidisciplinarnom proučavanju teme istraživanja i nadgradnje recentne literature. Aplikativno istraživanje će se temeljiti na anketiranju i intervjuiranju dionika i menadžmenta destinacije, istraživanju akustičke kvalitete glazbenog koncerta te prijedlozima istraživača utemeljenim na znanstvenoj literaturi u funkciji analize sadašnjosti i aktivnog kreiranja budućnosti audio ponude i promocije destinacije. Predlaže se model audio menadžmenta koji uključuje valorizaciju zvuka i glazbe u okviru soundscape pristupa i poslovanje u okviru tourism product cluba kao novog kolaborativnog načina poslovanja u razvoju audio proizvoda u funkciji unikatnog doživljaja turista i multipliciranja profita. Istraživanje će uključivati sljedeća područja:

• definiranje audio menadžmenta kao polja specifičnog upravljačkog procesa, alata i metoda planiranja, proizvodnje, vođenja i kontroliranja učinkovitosti glazbe i zvuka
• definiranje upravljanja buke u prostoru i sprječavanje zvučnog zagađenja
• razrada modela i procesa upravljanja na području zvuka i glazbe u okviru ekologije i održivosti (razvoj ponude i promocije)
• razvoj audio ponude u funkciji afirmacije kreativnog turizma
• postavljanja modela kolaboracije u skladu sinergijskog povezivanja svih dionika
• definiranje povezivanja zvučne ponude u integralni proizvod destinacije i prepoznatljivi brend.

The interdisciplinary study (social sciences, field of economics and the humanities, field of art history) focuses on the theme of sound and music as vital elements of both the tourism offering and tourism promotion, aimed at destination development and branding. Theoretical research is based on the critical exploration of the research topic and builds on the recent literature. Applied research is conducted based on a survey of the attitudes of destination stakeholders and managers, a study of the acoustic quality of musical events, and the proposals of the authors based on the scientific literature, for the purpose of analysing the current state and actively creating the future of the audio offering and promoting the destination, and designing an audio management model that incorporates the valorisation of sound and music within a soundscape approach, and business operations within the framework of a tourism product club as a new form of collaboration in value chain innovation. The point of the new business model is to set up a well-designed development-oriented process of dynamic interactions among all stakeholders in order to transform resources (sound and music) into innovative products.

Research involves the following areas:

• Defining audio management as a specific management process, tool and method of planning, producing, leading and controlling the effectiveness of music and sound
• Proposing and reasoning the modes of sound management in space and noise pollution prevention
• Setting up a management model and process in the field of sound and music, within the framework of ecology, sustainability and creative industries in tourism (offering and promotion development)
• Defining a collaboration model based on the synergistic integration of all stakeholders
• Innovating a dynamic model for incorporating the audio offering into an integrated destination product and distinctive brand.